Marketing

When considering how to market for our class blog, I considered a number of effective ways to get our blog out there. The main point: get our blog from the classroom to the students attending UNM. I believe the most effective ways to market our blog are handing out business cards, flyers, and handouts. Business cards are cheap and affordable. Go to vistaprints.com for free cards and all you pay is shipping. If you hand out a business card to someone, chances are they will carry that card with you in mind and they may even keep it close to them in a purse or wallet. The person who you gave your card to now has simple advertising for your product, in our case the blog. When considering how to design the cards for our blog we should keep in mind that this isn’t an average business were trying to market. The card should not contain the average business card information. Instead, it should give the site of our blog in bold print and big enough to standout on the card itself. It should be a fun design and one that would easily appeal to the students of UNM. The overall design of the card should be easily presentable and understandable all while letting students know what our blog is all about. As far as distribution goes with these cards, handing them out anywhere at UNM would certainly get our blog’s name out to the public. Flyers are also effective means of promotion. Flyers on campus are as abundant as students and there are lots of places to hang them in clear view. Although it is very possible for us to create a flyer that will stand out amongst the rest, it would be questionable to say it would be as effective as a business card. However, if we could create as few as ten standout flyers and post them in the most obvious of places around UNM, then maybe we would get some students attention to visit the blog in the future. Either way, having a good flyer would certainly get our blog out there. Some students look at flyers and some don’t, so having a design that would draw as much attention as possible would be necessary. Finally, present a handout to students at UNM. This would consist of designing a simple, yet attractive handout that portrays our class blog and all its purposes and significance. It would present the blog site, why students should visit it, and what kind of information will be available. Designing the handout to be entertaining, informative, and even fun is crucial because students must feel attracted to the handout in order for this method to be effective. If I receive a handout from somebody, I’ll take a look at it to see if it applies to me or not. If it does, I’ll hang on to it and keep it for later reference. If it does not apply or I am just not interested, I’ll simply throw it away. The cost for making a handout wouldn’t cost anything more than your time to actually produce it. Printing in the lobo lab is free and unlimited. It would take some time to handout the handouts but I think this idea would be extremely effective. Overall, all three ideas presented above could surely get our blog out to the general public. Even if everyone doesn’t visit the blog, it will surely be presented to them by any of these three ideas. Deciding on any one of these ideas could not do harm in our marketing scheme for the class blog.